Program Overview

THIS BUSINESS DEVELOPMENT PROGRAM INCLUDES EVERYTHING YOU NEED TO CREATE AND IMPLEMENT YOUR BUSINESS SUCCESS PLAN:
 

• 12 hours of intensive Business Coaching by Master Coach Stephen Fairley or one of his Expert Team Members. (The value of this coaching alone is $4,500). Business Coaching is one of the most effective ways you can rapidly and effectively achieve your goals. Coaching involves a 2-step process:

  Information & Education — learning how to identify and reach your Ideal Target Market.

  Action & Accountability — putting your plan into action and being held accountable for the results.

  There are 4 group coaching calls per month (once every week for the first four weeks of the month) and each call lasts 90 minutes.

  Every Master Coach at The Rainmaker Institute...
   

  • Has the demonstrated ability to rapidly identify your core business challenge and coach you to create powerful, practical solutions that can be rapidly implemented
  • Has proven experience in building a financially successful business
  • Has real-world experience in P&L, sales, marketing, and strategic planning
  • Is Results-oriented, Goal-focused, and Action-centered
  • Is completely dedicated to your success
  • Click here to read more about Stephen Fairley and his team of Master Coaches.

• 24/7 Access to the Members-Only Area — The Members-Only area contains audio recordings, marketing plans, special reports, e-books, and other business building materials you can use to grow your practice, find more clients, and generate more revenues. (Value of $497)
   
• A copy of Becoming A Rainmaker: Business Building Strategies for Lawyers 3 CD set -- Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms. (Value of $227)
   
• A copy of Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services & 2 CD set — This comprehensive training manual is specifically designed for attorneys and other legal professionals who desire to achieve a higher return on investment from all their marketing efforts. Much more than a simple adaptation, each chapter has been carefully rewritten to apply Stephen’s unique High Impact Marketing System to the challenges faced by solo and small law firms. (Value of $147)
   
  • Audio CD on “10 Principles for Building Your Practice”
  • Data CD filled with proven sales & marketing materials you can adapt for your business
  • How to discover your Ideal Target Market
  • Reaching clients at their “Point of Pain”
  • Increase Profitability through Credibility, Tangibility, Specificity, Consistency, and Visibility
  • The NEW sales cycle for professional services
  • The 7 Real reasons why people don’t buy from you
     
• A digital copy of the Lead With Passion, Live With Purpose 10 CD audio program containing 9 audio CDs and 1 data CD in the Members-Only area (Value of $247): 
   
  • CD 1: 7 Proven Strategies for Finding New Clients Fast
  • CD 2: Top 10 Marketing Mistakes Femalepreneurs Make
  • CD 3: 6 Secrets of Highly Successful Female Business Owners
  • CD 4: The Difference Between Leadership and Management, and Why You Need Both
  • CD 5: The Business of Relationships
  • CD 6: The Balance Myth
  • CD 7: Getting Started With No Cost Marketing
  • CD 8: Getting the Word Out—PR Essentials
  • CD 9: Keeping in Touch with Customers and Prospects
  • CD 10: PLUS a Data CD loaded with templates, special reports, practice building articles, and other powerful professional development materials.
     
• A digital copy of Rich Integration: How To Build A Million Dollar Practice Using Consulting, Coaching, Speaking & Training 5 CD set in the Members-Only area. (Value of $397)
   
  • Leverage proven strategies for integrating your services
  • Develop a compelling Unique Competitive Advantage
  • PR secrets of top professionals
  • Master your marketing plan for maximum results
     
• 3 electronic books by Stephen Fairley:
   
  • 7 Proven Strategies for Finding New Clients Fast (Value $47)
  • Top 10 Marketing Mistakes Small Business Owners Make (Value $47)
  • 6 Secrets of Highly Successful Business Owners (Value $47)
     
• A Practice Building Member Workbook Training Manual that outlines every session of the 3-month program and serves as a workbook to help keep you on track. (Value of $197)

• Peer Interaction. Your group will average 10 to 15 people, all of whom have been qualified to be in the same track as you. You will have opportunities for interacting with each other, learning from each other’s mistakes, and discovering winning strategies from each other’s successes.
   
• A Semi-Structured Learning Environment tailored to meet your needs, where you can: discover new business development strategies, set solid goals, try out new ideas, receive immediate feedback, and be held accountable for achieving your personal and financial goals. The group coaching calls are semi-structured around specific topics (different topics are covered in each track), but with some built in flexibility.
   
• Action Steps and Practice Building Programs designed to help you rapidly achieve your goals.
   
• Small group assignments outside of the regularly scheduled calls.
   
• Gain advanced knowledge about what works and what doesn’t when it comes to identifying, targeting, reaching, building relationships with your Ideal Target Market — the person or company who is most likely to hire you initially, repeatedly and at the highest profit margin.
   
• Discover the strategies top professionals use to develop a Unique Competitive Advantage and create multiple streams of revenue by leveraging technology to quickly and easily produce ebooks, special reports, information products, CD programs, and on-line learning resources
   
• Exclusive access to Master Coach and best-selling author Stephen Fairley and other nationally recognized business growth experts in member-only teleclasses on hot topics like:
   
  • A step-by-step, proven process for identifying and landing top paying clients by implementing high impact sales and marketing strategies and tactics
  • Cutting-edge research for professional service companies
  • Leveraging technology to productize your services and create multiple streams of revenue
  • Macroeconomic trends and how they will impact your services in the coming years
  • Proven sales strategies of highly successful professionals
  • 7 Strategies for finding more clients fast
  • Passive versus Active Marketing Techniques
  • Education-based marketing for professionals
  • The NEW sales cycle for professional service companies
  • When to use direct marketing methods—what works and what doesn’t
  • Finding elusive high net worth individuals
  • Strategies for significantly and rapidly increasing your client fees
  • Techniques for rapidly expanding your referral base
  • Recommendations for: branding your business, building a website, and finding more clients.
  • Separating your company from competitors
  • How to implement your marketing plan
  • Much, much more

• Monthly Rainmaker Report E-zine (online newsletter) filled with tips, techniques, and strategies for building a successful small business.

Start increasing your revenues now!  Sign up here.
 

THIS ADVANCED PROGRAM IS ONLY FOR ATTORNEYS WHO:

• Are actively seeking ways to grow their business revenues and are willing to work hard to apply these principles.
  
  If you are convinced you can simply sit in your office and wait for clients to line up at the door, this program is NOT for you. Successful professionals recognize that in today’s hypercompetitive environment they need to actively and continuously seek out new business. This program is designed to show you how.
   
• Already have an established business are not just entering the “start-up” phase.

You will not be able to relate well to the other professionals in your group if you are just starting out. To qualify, your law practice must have been running for at least 1 year.

• Have achieved the necessary credentials or licensing to legally practice in your chosen field.

We do not allow legal professionals in this program who do not hold the necessary credentials to practice. All of the strategies and techniques we teach in this program are morally and ethically appropriate and we only work with professionals who hold the same values.

• Are open to non-traditional forms of sales and marketing.

If you are only open to traditional forms of business building, like yellow page ads or waiting for referrals to come in, or if you are not willing to try new ideas and strategies, Your Practice Made Perfect will not be a good choice for you. This program will push you to implement both active and passive marketing strategies in your business development plans. It will also show you how to select the tactics that are most likely to work in your practice area.

• Are willing to invest money in growing their business and ramping up their revenues.

To qualify for the Your Practice Made Perfect program you need to have access to enough financial resources to not only support your lifestyle, but also sufficient to invest in your business. Some of the strategies and techniques you will be taught will take money to implement. We are all strongly convinced that it takes money to make money. This program does not make false promises of instant riches or quick, easy money. It takes work and a financial commitment to invest in yourself and your business. If you are not willing and prepared to spend at least $500 to $1000 per month on sales and marketing activities to grow your business, (such as attending networking events, holding seminars, direct mailings, business lunches, etc), this program is not for you.

• Professionals who are able to commit to a 3-month intensive, business development program.

This program is an intensive group coaching program (7 to 8 hours of business coaching per month for 3 months). If you are unable or unwilling to make a firm commitment to building your practice over the next 3 months, this may not be the right program for you. Your commitment will take the form of:

• Attending all of the sessions and actively participating
• Investing Your Time on weekly Action Steps (1 to 2 hours each) and weekly Practice Building Programs (4 hours to 1 day)
• Focusing Your Energy on practical sales and marketing actions that will bring results
• Completing Your Commitments and Goals
• Using Your Resources—investing your financial resources to build your business

This is exactly what I'm looking for!  I'm ready to sign up!

© 2004-07 All Rights Reserved