Products
Practice
Made Perfect for Lawyers: 10 Principles for Marketing Your Legal
Services
This
comprehensive training manual is specifically designed for attorneys
and other legal professionals who desire to achieve a higher return
on investment from all their marketing efforts. Much more than a
simple adaptation, each chapter has been carefully rewritten to
apply Stephen’s unique High Impact Marketing System to the
challenges faced by solo and small law firms.
Written
especially for solo practitioners and partners at small law firms
(less than 25 attorneys), this practical manual includes dozens of
specific marketing and sales recommendations that can be easily and
quickly applied to your firm.
It includes a 2
CD set—one audio CD that provides you with an overview of the 10
Principles along with ideas on how to maximize your results from the
manual and a data CD that gives you customizable templates and forms
to help you create a marketing budget and strategic development
plan.
In this highly
practical marketing manual, you will discover:
The only 7
sure-fire ways to get clients in your door NOW
Why advertising doesn’t work for most small law firms
The 7 reasons why people don’t buy from you
How to market and sell with USP’s (Unique Selling Proposition)
Using audio logos to attract immediate attention for your
business
Using low-cost, high impact marketing strategies
Strategies for achieving maximum results from all of your
marketing efforts
How to discover your Ideal Target Market
3 critical factors to remember when looking for new clients
The NEW sales cycle for professional services
How to retain your best clients
Only $147.00
Becoming A
Rainmaker: Business Building Strategies for Lawyers
Based on Stephen’s highly
successful seminar series by the same name, this 3-audio CD
program covers dozens of practical recommendations and
step-by-step sales and marketing techniques for solo
practitioners and small law firms.
Stephen has given this
seminar to hundreds of lawyers at the New York State, Illinois
State, and Wisconsin State Bar Associations. In 2005 alone, he
is scheduled to speak at dozens of other state and local bars.
In this information-packed
audio program, you will discover:
- How to generate more
leads by using education-based marketing
- The relationship
between credibility, visibility, tangibility, and
consistency
- How to position your
small firm as an industry leader
- The importance of
being perceived as a specialist
- Why most advertising
is a waste of your money
- What to expect from a
yellow page ad
- The 3 marketing
strategies that will produce 80% of your results
- How to influence the
Know, Like and Trust factors
- Common marketing
mistakes lawyers make and how to avoid them
- How to answer the
question, "Why should I buy from you?"
- Specific ways you can
set yourself apart from low-cost lawyers
- What to do with the
15% of the population that always buys on price
- Ways to attract your
Ideal Target Market
- The 6 stage sales
process you must follow for maximum success
- Much, much more!
Only $97.00
6 Keys For
Successful Leaders
The 6 Keys for
Successful Leaders e-book provides busy executives, managers, and
leaders at organizations an overview of 6 key principles to
effective leadership. It discusses the research basis of developing
and implementing a leadership development program in your company
along with specific Action Steps and guidelines for doing so. It
provides readers with an overview of different styles of leadership
and suggests situations where one is more effective than another.
 Available
for instant download as an eBook.
Only $15.00
6
Secrets of Highly Successful Entrepreneurs
This E-Book
begins by asking a somewhat provocative question, “How would you
run your business differently if you saw yourself as the leader
of your company not just the service provider?” Based on the
Stephen Fairley’s research of more than 300 entrepreneurs, he
discusses specific strategies and techniques successful business
owners use to achieve rapid business growth that is sustained
over the long term.
Available
for instant download as an eBook.
Value $47.00
Only $27.00
7
Proven Strategies For Finding New Clients Now
There
are only seven ways you will ever find new clients:
networking, advertising, direct communication,
referrals, public relations, speaking and presentations,
and promotional events. Of these 7 most successful
professionals select the two or three that are most
effective for their kind of business and that play on
their strengths. This concise e-book will help you
discover:
-
The 7 strategies you can use to find new clients
-
How to determine which one will work for your
business
-
Specific techniques you can apply in the next 30-60
days to start finding more clients
-
The top 2 ways highly successful professionals use
-
Some of the pitfalls you can encounter and how to
avoid them
-
Ways you can implement a strategic plan to grow your
business
Available
for instant download as an eBook.
Value
$47.00
Only $27.00
How To Create An Information Product in 30 Days
If there was ever a “secret” to selling your
professional services, it is found in having
credibility in the marketplace. Your credibility is
built on whether your peers and prospects view you
as an authority and an expert. One of the easiest
ways to position yourself as an expert is to create
information products, such as: training manuals,
audio CD programs, special reports, ebooks,
information dvds, etc.
In less than 5 months, Stephen Fairley created 11
information products including: 6 books and training
manuals and 5 audio CD programs. He now makes
thousands of dollars every month in passive revenue
and is seen as a leader in his field. In this ebook
you will discover:
-
Stephen’s
easy, step-by-step formulae for creating
multiple information products in less than 30
days
-
Why you
should seriously consider creating an
information product for your company
-
What kind of
products people are most likely to buy
-
How to use
the internet, emails, and seminars to sell your
products
-
Specific
low-cost techniques Stephen uses to package and
sell his products
-
Pricing
strategies to maximize your return on investment
(ROI)
-
Why most of
Stephen's products cost more than $100
-
How to bundle
your products with your services
-
Ways to use
your products to upsell people into your
consulting, coaching, speaking, or training
services
-
How to create
1 presentation or seminar and leverage it into 3
different information products
Available
for instant download as an eBook.
Value $47.00
Only $27.00
Plan, Promote, and Profit From Your Business
Many business
owners are so busy and focused on the day-to-day
activities of working in the business, they
don’t take time to work on their business. You
must start by creating a powerful, comprehensive
12-month strategic growth plan. Read as Stephen
Fairley, "America's Top Marketing Coach,” guides
you through the process of developing this plan
by using a 6 step, easy to understand approach.
You will
learn:
-
The 5
major reasons how a strategic growth plan
can help you
-
A 6 step
process for creating your 12-month plan
-
What a
sample plan looks like
-
How to
identify the most effective marketing
strategies for your business
-
Creating
metrics to define your return on investment
-
Why you
must put a timeframe on your actions
-
A simple
approach to begin experiencing results from
your growth plan in the next 30-60 days
If you
realize you need a strategic growth plan, but
you're not sure how to create one or what to do
with it once you create it, this ebook is for
you.
Available
for instant download as an eBook.
Value $47.00
Only $27.00
Top 10 Marketing
Mistakes Business Owners
Make
In working with
thousands of small
business owners over
the years, Stephen
has found there are
10 common mistakes
they make that can
kill their business.
In this practical
ebook, you will find
an overview of each
practice-killing
pitfall along with
specific
recommendations for
how you can avoid
falling prey to
these mistakes.
You will discover:
-
How targeting
the wrong market
is the biggest
mistake you can
make and why it
will destroy
your business
-
The 3 problems
with depending
on passive
marketing
strategies and
how to
‘activate’ your
marketing
-
The #1 myth
that’s killing
your small
business
-
3 easy ways you
continually test
all your major
marketing
efforts
-
Why networking
works well for
some people and
not at all for
most others
-
The 5 major
roles you must
fill in order
for your
business to be
successful
-
Why outsourcing
can be the best
thing for your
business
Available
for instant download
as an eBook.
Value $47.00
Only $27.00
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