Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services

This comprehensive training manual is specifically designed for attorneys and other legal professionals who desire to achieve a higher return on investment from all their marketing efforts. Much more than a simple adaptation, each chapter has been carefully rewritten to apply Stephen’s unique High Impact Marketing System to the challenges faced by solo and small law firms.

Written especially for solo practitioners and partners at small law firms (less than 25 attorneys), this practical manual includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm.

It includes a 2 CD set—one audio CD that provides you with an overview of the 10 Principles along with ideas on how to maximize your results from the manual and a data CD that gives you customizable templates and forms to help you create a marketing budget and strategic development plan.

In this highly practical marketing manual, you will discover:

The only 7 sure-fire ways to get clients in your door NOW
Why advertising doesn’t work for most small law firms
The 7 reasons why people don’t buy from you
How to market and sell with USP’s (Unique Selling Proposition)
Using audio logos to attract immediate attention for your business
Using low-cost, high impact marketing strategies
Strategies for achieving maximum results from all of your marketing efforts
How to discover your Ideal Target Market
3 critical factors to remember when looking for new clients
The NEW sales cycle for professional services
How to retain your best clients

Only $147.00

Becoming A Rainmaker: Business Building Strategies for Lawyers

Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.
Stephen has given this seminar to hundreds of lawyers at the New York State, Illinois State, and Wisconsin State Bar Associations. In 2005 alone, he is scheduled to speak at dozens of other state and local bars.
In this information-packed audio program, you will discover:
  • How to generate more leads by using education-based marketing
  • The relationship between credibility, visibility, tangibility, and consistency
  • How to position your small firm as an industry leader
  • The importance of being perceived as a specialist
  • Why most advertising is a waste of your money
  • What to expect from a yellow page ad
  • The 3 marketing strategies that will produce 80% of your results
  • How to influence the Know, Like and Trust factors
  • Common marketing mistakes lawyers make and how to avoid them
  • How to answer the question, "Why should I buy from you?"
  • Specific ways you can set yourself apart from low-cost lawyers
  • What to do with the 15% of the population that always buys on price
  • Ways to attract your Ideal Target Market
  • The 6 stage sales process you must follow for maximum success
  • Much, much more!

Only $97.00

6 Keys For Successful Leaders

The 6 Keys for Successful Leaders e-book provides busy executives, managers, and leaders at organizations an overview of 6 key principles to effective leadership. It discusses the research basis of developing and implementing a leadership development program in your company along with specific Action Steps and guidelines for doing so. It provides readers with an overview of different styles of leadership and suggests situations where one is more effective than another.

Available for instant download as an eBook.

Only $15.00

6 Secrets of Highly Successful Entrepreneurs

This E-Book begins by asking a somewhat provocative question, “How would you run your business differently if you saw yourself as the leader of your company not just the service provider?” Based on the Stephen Fairley’s research of more than 300 entrepreneurs, he discusses specific strategies and techniques successful business owners use to achieve rapid business growth that is sustained over the long term.

Available for instant download as an eBook.

Value $47.00

Only $27.00

7 Proven Strategies For Finding New Clients Now

There are only seven ways you will ever find new clients: networking, advertising, direct communication, referrals, public relations, speaking and presentations, and promotional events. Of these 7 most successful professionals select the two or three that are most effective for their kind of business and that play on their strengths. This concise e-book will help you discover:

  • The 7 strategies you can use to find new clients

  • How to determine which one will work for your business

  • Specific techniques you can apply in the next 30-60 days to start finding more clients

  • The top 2 ways highly successful professionals use

  • Some of the pitfalls you can encounter and how to avoid them

  • Ways you can implement a strategic plan to grow your business

Available for instant download as an eBook.

Value $47.00

Only $27.00

How To Create An Information Product in 30 Days

If there was ever a “secret” to selling your professional services, it is found in having credibility in the marketplace. Your credibility is built on whether your peers and prospects view you as an authority and an expert. One of the easiest ways to position yourself as an expert is to create information products, such as: training manuals, audio CD programs, special reports, ebooks, information dvds, etc.

In less than 5 months, Stephen Fairley created 11 information products including: 6 books and training manuals and 5 audio CD programs. He now makes thousands of dollars every month in passive revenue and is seen as a leader in his field. In this ebook you will discover:

  • Stephen’s easy, step-by-step formulae for creating multiple information products in less than 30 days

  • Why you should seriously consider creating an information product for your company

  • What kind of products people are most likely to buy

  • How to use the internet, emails, and seminars to sell your products

  • Specific low-cost techniques Stephen uses to package and sell his products

  • Pricing strategies to maximize your return on investment (ROI)

  • Why most of Stephen's products cost more than $100

  • How to bundle your products with your services

  • Ways to use your products to upsell people into your consulting, coaching, speaking, or training services

  • How to create 1 presentation or seminar and leverage it into 3 different information products

Available for instant download as an eBook.

Value $47.00

Only $27.00

Plan, Promote, and Profit From Your Business

Many business owners are so busy and focused on the day-to-day activities of working in the business, they don’t take time to work on their business. You must start by creating a powerful, comprehensive 12-month strategic growth plan. Read as Stephen Fairley, "America's Top Marketing Coach,” guides you through the process of developing this plan by using a 6 step, easy to understand approach.

You will learn:

  • The 5 major reasons how a strategic growth plan can help you

  • A 6 step process for creating your 12-month plan

  • What a sample plan looks like

  • How to identify the most effective marketing strategies for your business

  • Creating metrics to define your return on investment

  • Why you must put a timeframe on your actions

  • A simple approach to begin experiencing results from your growth plan in the next 30-60 days

If you realize you need a strategic growth plan, but you're not sure how to create one or what to do with it once you create it, this ebook is for you.

Available for instant download as an eBook.

Value $47.00

Only $27.00

Top 10 Marketing Mistakes Business Owners Make

In working with thousands of small business owners over the years, Stephen has found there are 10 common mistakes they make that can kill their business. In this practical ebook, you will find an overview of each practice-killing pitfall along with specific recommendations for how you can avoid falling prey to these mistakes.

You will discover:

  • How targeting the wrong market is the biggest mistake you can make and why it will destroy your business

  • The 3 problems with depending on passive marketing strategies and how to ‘activate’ your marketing

  • The #1 myth that’s killing your small business

  • 3 easy ways you continually test all your major marketing efforts

  • Why networking works well for some people and not at all for most others

  • The 5 major roles you must fill in order for your business to be successful

  • Why outsourcing can be the best thing for your business

Available for instant download as an eBook.

Value $47.00

Only $27.00

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