Frequently Asked Questions

• How do I know if Your Practice Made Perfect Business Development Program is for me?
• What is included in Your Practice Made Perfect?
• Who leads the Program?
• What makes this Program different from every other one available today?
• What is this Program NOT about?
• How much does this Program cost?
• What is the Expected Return on Investment for this Program?
• Do you offer a guarantee?
• What is your refund policy?
• How do I sign up for Your Practice Made Perfect?

How do I know if Your Practice Made Perfect Business Development Program is for me?

This intensive Business Development Program is not for everyone! You may qualify for the program if you meet the following criteria:

THIS ADVANCED PROGRAM IS ONLY FOR ATTORNEYS WHO:

• Are actively seeking ways to grow their business revenues and are willing to work hard to apply these principles.
  
  If you are convinced you can simply sit in your office and wait for clients to line up at the door, this program is NOT for you. Successful professionals recognize that in today’s hypercompetitive environment they need to actively and continuously seek out new business. This program is designed to show you how.
   
• Already have an established business are not just entering the “start-up” phase.

You will not be able to relate well to the other professionals in your group if you are just starting out. To qualify, your law practice must have been running for at least 1 year.

• Have achieved the necessary credentials or licensing to legally practice in your chosen field.

We do not allow legal professionals in this program who do not hold the necessary credentials to practice. All of the strategies and techniques we teach in this program are morally and ethically appropriate and we only work with professionals who hold the same values.

• Are open to non-traditional forms of sales and marketing.

If you are only open to traditional forms of business building, like yellow page ads or waiting for referrals to come in, or if you are not willing to try new ideas and strategies, Your Practice Made Perfect will not be a good choice for you. This program will push you to implement both active and passive marketing strategies in your business development plans. It will also show you how to select the tactics that are most likely to work in your practice area.

• Are willing to invest money in growing their business and ramping up their revenues.

To qualify for the Your Practice Made Perfect program you need to have access to enough financial resources to not only support your lifestyle, but also sufficient to invest in your business. Some of the strategies and techniques you will be taught will take money to implement. We are all strongly convinced that it takes money to make money. This program does not make false promises of instant riches or quick, easy money. It takes work and a financial commitment to invest in yourself and your business. If you are not willing and prepared to spend at least $500 to $1000 per month on sales and marketing activities to grow your business, (such as attending networking events, holding seminars, direct mailings, business lunches, etc), this program is not for you.

• Professionals who are able to commit to a 3-month intensive, business development program.

This program is an intensive group coaching program (7 to 8 hours of business coaching per month for 3 months). If you are unable or unwilling to make a firm commitment to building your practice over the next 3 months, this may not be the right program for you. Your commitment will take the form of:

• Attending all of the sessions and actively participating
• Investing Your Time on weekly Action Steps (1 to 2 hours each) and weekly Practice Building Programs (4 hours to 1 day)
• Focusing Your Energy on practical sales and marketing actions that will bring results
• Completing Your Commitments and Goals
• Using Your Resources—investing your financial resources to build your business

This sounds VERY EXCITING! I'm ready to sign up.

What is included in Your Practice Made Perfect?

THIS BUSINESS DEVELOPMENT PROGRAM INCLUDES EVERYTHING YOU NEED TO CREATE AND IMPLEMENT YOUR BUSINESS SUCCESS PLAN:
 

• 18 hours of intensive Business Coaching by Master Coach Stephen Fairley or one of his Expert Team Members. (The value of this coaching alone is $4,500). Business Coaching is one of the most effective ways you can rapidly and effectively achieve your goals. Coaching involves a 2-step process:

  Information & Education — learning how to identify and reach your Ideal Target Market.

  Action & Accountability — putting your plan into action and being held accountable for the results.

  There are 4 group coaching calls per month (once every week for the first four weeks of the month) and each call lasts 90 minutes.

  Every Master Coach at Today's Leadership Coaching...
   

  • Has the demonstrated ability to rapidly identify your core business challenge and coach you to create powerful, practical solutions that can be rapidly implemented
  • Has proven experience in building a financially successful business
  • Has real-world experience in P&L, sales, marketing, and strategic planning
  • Is Results-oriented, Goal-focused, and Action-centered
  • Is completely dedicated to your success
  • Click here to read more about Stephen Fairley and his team of Master Coaches.

• 24/7 Access to the Members-Only Area — The Members-Only area contains audio recordings, marketing plans, special reports, e-books, and other business building materials you can use to grow your practice, find more clients, and generate more revenues. (Value of $497)
   
• A copy of Becoming A Rainmaker: Business Building Strategies for Lawyers 3 CD set -- Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms. (Value of $227)
   
• A copy of Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services & 2 CD set — This comprehensive training manual is specifically designed for attorneys and other legal professionals who desire to achieve a higher return on investment from all their marketing efforts. Much more than a simple adaptation, each chapter has been carefully rewritten to apply Stephen’s unique High Impact Marketing System to the challenges faced by solo and small law firms. (Value of $147)
   
  • Audio CD on “10 Principles for Building Your Practice”
  • Data CD filled with proven sales & marketing materials you can adapt for your business
  • How to discover your Ideal Target Market
  • Reaching clients at their “Point of Pain”
  • Increase Profitability through Credibility, Tangibility, Specificity, Consistency, and Visibility
  • The NEW sales cycle for professional services
  • The 7 Real reasons why people don’t buy from you
     
• A digital copy of the Lead With Passion, Live With Purpose 10 CD audio program containing 9 audio CDs and 1 data CD in the Members-Only area (Value of $247): 
   
  • CD 1: 7 Proven Strategies for Finding New Clients Fast
  • CD 2: Top 10 Marketing Mistakes Femalepreneurs Make
  • CD 3: 6 Secrets of Highly Successful Female Business Owners
  • CD 4: The Difference Between Leadership and Management, and Why You Need Both
  • CD 5: The Business of Relationships
  • CD 6: The Balance Myth
  • CD 7: Getting Started With No Cost Marketing
  • CD 8: Getting the Word Out—PR Essentials
  • CD 9: Keeping in Touch with Customers and Prospects
  • CD 10: PLUS a Data CD loaded with templates, special reports, practice building articles, and other powerful professional development materials.
     
• A digital copy of Rich Integration: How To Build A Million Dollar Practice Using Consulting, Coaching, Speaking & Training 5 CD set in the Members-Only area. (Value of $397)
   
  • Leverage proven strategies for integrating your services
  • Develop a compelling Unique Competitive Advantage
  • PR secrets of top professionals
  • Master your marketing plan for maximum results
     
• 3 electronic books by Stephen Fairley:
   
  • 7 Proven Strategies for Finding New Clients Fast (Value $47)
  • Top 10 Marketing Mistakes Small Business Owners Make (Value $47)
  • 6 Secrets of Highly Successful Business Owners (Value $47)
     
• A Practice Building Member Workbook Training Manual that outlines every session of the 3-month program and serves as a workbook to help keep you on track. (Value of $197)

• Peer Interaction. Your group will average 10 to 15 people, all of whom have been qualified to be in the same track as you. You will have opportunities for interacting with each other, learning from each other’s mistakes, and discovering winning strategies from each other’s successes.
   
• A Semi-Structured Learning Environment tailored to meet your needs, where you can: discover new business development strategies, set solid goals, try out new ideas, receive immediate feedback, and be held accountable for achieving your personal and financial goals. The group coaching calls are semi-structured around specific topics (different topics are covered in each track), but with some built in flexibility.
   
• Action Steps and Practice Building Programs designed to help you rapidly achieve your goals.
   
• Small group assignments outside of the regularly scheduled calls.
   
• Gain advanced knowledge about what works and what doesn’t when it comes to identifying, targeting, reaching, building relationships with your Ideal Target Market — the person or company who is most likely to hire you initially, repeatedly and at the highest profit margin.
   
• Discover the strategies top professionals use to develop a Unique Competitive Advantage and create multiple streams of revenue by leveraging technology to quickly and easily produce ebooks, special reports, information products, CD programs, and on-line learning resources
   
• Exclusive access to Master Coach and best-selling author Stephen Fairley and other nationally recognized business growth experts in member-only teleclasses on hot topics like:
   
  • A step-by-step, proven process for identifying and landing top paying clients by implementing high impact sales and marketing strategies and tactics
  • Cutting-edge research for professional service companies
  • Leveraging technology to productize your services and create multiple streams of revenue
  • Macroeconomic trends and how they will impact your services in the coming years
  • Proven sales strategies of highly successful professionals
  • 7 Strategies for finding more clients fast
  • Passive versus Active Marketing Techniques
  • Education-based marketing for professionals
  • The NEW sales cycle for professional service companies
  • When to use direct marketing methods—what works and what doesn’t
  • Finding elusive high net worth individuals
  • Strategies for significantly and rapidly increasing your client fees
  • Techniques for rapidly expanding your referral base
  • Recommendations for: branding your business, building a website, and finding more clients.
  • Separating your company from competitors
  • How to implement your marketing plan
  • Much, much more

• Monthly Market Like A Pro! E-zine (online newsletter) filled with tips, techniques, and strategies for building a successful small business.

Who leads the Program?

Stephen Fairley or one of his Master Coaches will personally coach you to achieve and exceed your goals. Due to his intensive travel schedule, Stephen leads a limited number of groups every year. Every Coach on Stephen's team is carefully hand-picked for their proven expertise in sales, marketing, and business growth. Stephen then personally trains them on his High Impact Marketing System (HIMS). Every Master Coach at Today's Leadership Coaching:

• Has the demonstrated ability to rapidly identify your core business challenge and coach you to create powerful, practical solutions that can be rapidly implemented
• Has proven experience in building a financially successful business
• Has real-world experience in P&L, sales, marketing, and strategic planning
• Is Results-oriented, Goal-focused, and Action-centered
• Is completely dedicated to your success
• Click here to read more about Stephen Fairley and his team of Master Coaches.

What makes Your Practice Made Perfect different from every other program available today?

There are 4 major differences:

Research-Based Approach — The strategies, tactics, and methods in this program are based on real-world research, not someone's personal theory of success and failure.

Stephen Fairley conducted a comprehensive, nation wide survey on more than 300 professional service providers, consultants, coaches, entrepreneurs and small business owners as part of his doctoral dissertation and was able to uncover the techniques and strategies financially successful professionals use that financially unsuccessful ones don’t use.

In addition, his research included in-depth profiles of the top 9% of professionals who consistently make 6-figures and 7-figures a year to determine their strategies and secrets to success. Some of the preliminary results can be found by studying his international best selling book Getting Started in Personal and Executive Coaching.

“Your Practice Made Perfect” is the FIRST practice building program for attorneys based on real-world
research about what works and what does not when creating a financially successful practice.

Recognized Nationally — Stephen Fairley is nationally recognized as “America’s Top Marketing Coach” and will lead his information-packed seminar on "Becoming A Rainmaker" to thousands of attorneys at over 20 state and local bar associations in 2005 alone including:
 

Stephen has appeared in Entrepreneur, Inc, Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain’s Chicago Business, and on the front covers of AdvantEdge and Choice magazines. He has received international attention for his advanced coaching strategies for professional service companies and is the best-selling author of 9 books including Practice Made Perfect for Lawyers, 6 Keys for Successful Leaders and Getting Started in Personal and Executive Coaching –the #1 ranked book in the field of professional coaching in the USA, Canada, the UK, and Australia.

Click here to read more about Stephen Fairley

Reasonably priced — The “Your Practice Made Perfect” business development program includes up to 25-hours of business coaching for less than what most attorneys make from landing 1 new client, or less than what you would spend in 8 hours of 1-on-1 coaching with Stephen Fairley. Your investment includes all the coaching, books, audio programs, data CDs, workbooks, training materials, handouts, and resources you will need to start finding new clients fast.

Our goal is for participants in this program to land a minimum of 5 new paying coaching clients by the end of this 3-month intensive program. Our goal is for every participant to receive an initial 5 or more times Return on Investment (ROI) for your money. Please note, THIS IS NOT A GUARANTEE, but a goal for this program. The ROI for this program goes beyond this because the skills, strategies and tactics you learn in this program will help you continue to generate more revenues and land better clients for years to come.

Results-Focused — You will discover specific, step-by-step strategies and tactics to rapidly increase your revenues and find new clients fast.

This is an intensive, 3-month program specifically designed to help attorneys and legal professionals discover and use proven strategies for creating a financially successful business. Everything about this program, from the group coaching calls, to the Action Steps and Practice Building Programs are designed to be rapidly applied to help you take action and achieve solid results fast.

Are you ready to start finding new clients and building your practice? Sign up today or contact us for more information at 1-888-588-5891.
 

What is this Program NOT about?

It is important to understand what this program does NOT focus on:

• This is not just for 1 specific practice area, but designed to teach attorneys how to market and sell their professional services.
• This is not a replacement for learning the skills of your trade.
• This is not a personal development program. It focuses almost exclusively on business development strategies and tactics.
• This is NOT a guarantee of success. This program will give you the tools you need, but ultimately your success depends on how well you apply these tools.

Your Practice Made Perfect is an intensive, 3-month business development program specifically designed to assist attorneys in building financially successful practices based on research-based strategies, techniques, and principles used by top professionals.
 

How much does Your Practice Made Perfect cost?

The entire investment for the 3-month Your Practice Made Perfect Business Development Program is only $1,997 ($499.25 per month for 4 months). This includes the $300 non-refundable registration and set-up fee).

For firms who would like to include multiple attorneys in the program there is a discount of $400 for additional people from the same firm. The first attorney would pay $1,997 and every additional person from the same firm would pay the discounted rate of $1,597.

Your investment includes:

• Up to 12 hours of intensive, professional group business coaching over a 3 month period by highly trained Master Coaches.
• 24/7 Access to the Members-Only Area
• A copy of Becoming A Rainmaker: Business Building Strategies For Lawyers audio program
• A copy of Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services
• 2 CD Set of Practice Made Perfect Audio and Data CD
• A digital copy of the 10 CD audio program of Lead With Purpose, Live With Passion
• A digital copy of the 5 CD audio program of Rich Integration: How To Build A Million Dollar Practice Using Consulting, Coaching, Speaking and Training
• 3 e-books by Stephen Fairley:
  • 7 Proven Strategies for Finding New Clients Fast
  • Top 10 Marketing Mistakes Small Business Owners Make
  • 6 Secrets of Highly Successful Business Owners
• Your Practice Made Perfect Members-Only Training Manual
• A Semi-Structured Learning Environment where you can discover new business development strategies, set solid goals, try out new ideas, receive immediate feedback, and be held accountable for achieving your goals and revenue objectives.
• Dozens of Action Steps and Practice Building Programs designed to help you rapidly achieve your goals.
• Small group assignments outside of the regularly scheduled calls.
• Exclusive access to best selling author Stephen Fairley and other nationally recognized coaching experts in member-only teleclasses
• Monthly Market Like A Pro! E-zine

I'm Ready to Get Started. How do I sign up?

I need more information before I sign up, who do I contact?
 

What is the Expected Return on Investment for this Program?

That’s a great question you should always ask before you enroll in any program, sign up for any seminar or invest in any training. You should also receive a clear, direct response.

The Program’s goal is for you to land a minimum of 5 new paying coaching clients by the end of this 3-month program. Depending on what you charge clients and the services you sell, this could provide you with a conservative 5 times or greater return on investment (ROI). Please contact us at 1-888-588-5891 to discuss your particular situation.

Let's examine ROI in a different way. The average established lawyer invests a minimum of 200 hours a year on various business development efforts such as: attending networking events, business lunches, returning prospects inquiries, etc. That's only 3 to 5 hours a week. Newer attorneys often invest 5 times that amount. Assuming you charge $200 per hour, you are currently making a $40,000 investment in marketing every year. Here's how this works:
 

If you are. . .	Sales & Marketing Hours Per Year	Average Hourly Billable Rate	Your Current Investment in Marketing
An average, established Attorney	200	$200	$40,000
A New attorney	1000	$150	$150,000
A Small Firm with 4 attorneys	800 total (200 hours per attorney)	$300	$240,000

The question you need to ask is… Am I getting at least a 5 times ROI for all my marketing efforts? If the answers is not clearly a ‘yes’ then we can probably help.

Please note, THESE RESULTS ARE NOT GUARANTEED, but based on reasonable goals set by the program. Every single person is responsible for their own business development actions and the results they achieve. Testimonials are not representative of results. Stephen Fairley and Today's Leadership Coaching cannot guarantee you will receive any specific results, any additional revenues or clients from participating in this program. No ethical coach will promise you specific results because of the large number of uncontrolled variables.
 

Do you have a guarantee?

We cannot ethically guarantee any specific results, number of clients, amount of new revenues, or increase in profits or clients because we do not personally know you, your level of commitment, training, background, experience, or competence. No ethical program makes unfounded promises of “instant success” or “$0-$100K in less than 90 days” and be very wary of any who do.

Contact us at 1-888-588-5891 for more information or Click Here to Register Today.
 

What is your refund policy?

The refund policy of this Program is as follows:

• Withdrawal from the program prior to official start date: Full refund MINUS $300 Non-refundable Fee
• Withdrawal from the program before the end of the 2nd session: Full refund MINUS $600 Materials & Administrative Fee
• Withdrawal from the program after the end of the 2nd session: NO Refund (total fee of $1,997 is due)

Contact us at 1-888-588-5891 for any questions or concerns or Click Here to Register Today.

How do I sign up for Your Practice Made Perfect?

It’s simple. Just click here to Register NOW or contact us at 1-888-588-5891.

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