Attention: Attorneys who are spending too much
time trying to find new clients...

Are you tired of struggling to grow your law practice?
Do you feel the pressure to rapidly increase your revenues?
Looking for a proven marketing system to help you find
20-30 new clients
in the next 3 to 6 months?
Are you building a financially successful business
generating 6 to 7-figures every year

Over 8,000 of your competitors have discovered our Rainmaker Marketing System for law firms and are busy building financially successful practices.

Practice Made Perfect is an intensive 90 day business
development program for attorneys at small and solo law
firms who want to generate more referrals and revenues.

Sign up to receive your FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" ebook.


Please double check that your email is correct. We will be sending you an email with details on how to download the 10 Marketing Mistakes ebook. We respect your privacy, we will not give, rent or sell your information to anyone.



Practice  “Made Perfect is ideal for every attorney at a small law firm who wants to become a Rainmaker. Stephen lays the groundwork to teach us how to generate more referrals and build our practice using the latest, cutting-edge strategies in online marketing for law firms.

After I attended their Rainmaker Retreat I wondered if I should also take the Practice Made Perfect program, but I found it very beneficial in keeping me on the right track. This program is a great value because it will help you focus on specific steps to find more clients.

It’s definitely worth every single penny. If you're struggling to grow your practice I would highly recommend the Practice Made Perfect program."

— Hannah Bentley, Esq (Partner, Environmental Law)

We have helped attorneys in almost every practice area including:
  • Banking Law
  • Criminal Defense
  • Family & Divorce Law
  • Immigration Attorneys
  • Intellectual Property
  • Personal Injury Law
  • Securities Law
  • Worker's Comp Lawyers
  • Business Litigation
  • Employment & Labor Law
  • General Business Law
  • Insurance Bad Faith Law
  • Medical/Malpractice Lawyers
  • Professional Liability
  • Taxation Attorneys
  • Civil Litigation
  • Environmental Law
  • Healthcare Attorneys
  • Insurance Defense Attorneys
  • Mergers & Acquisitions
  • Real Estate Law
  • Trusts and Estate Planning
  • And Many Others


Actively seeking ways to rapidly increase their revenues

If you are convinced you can simply sit in your office and wait for clients to line up at the door, this program is NOT for you. Successful Rainmakers recognize that in today’s hypercompetitive legal environment they need to actively and continuously seek out new business. This program will show you how!

“I have been marketing my firm for over a decade and I think I've been doing a pretty good job at it. We're a successful and expanding practice. However, I have long since bumped up against the fact that I know more about marketing than most of the 'marketing consultants' out there who tried to sell me their services. As a matter of fact, I think I've forgotten more about marketing than a lot of the consultants out there who wanted to work with my firm.

“I have an entirely different opinion of Stephen Fairley. From our very first private consultation, he demonstrated to me that he's an 'Eighth Degree Black Belt' in marketing for attorneys. He knows the game and has opened up for me a horizon of increased and improved marketing for which I've been looking for at least the last five years. He thinks big. He knows the game and how to win at it. I strongly recommend him as a marketing consultant for law firms

—R. Brennan, Esq, Partner (CA)

Tired of wasting time and money on advertising and are interested in a better ROI

If you are convinced the best way to get more clients are the yellow pages or if you're content to wait for referrals to walk in your door, Practice Made Perfect is not a good choice for you.

This program will show you how to implement active marketing strategies in your business development plan.

“It’s absolutely incredible. My personal opinion is that in a few years, everybody is going to be taking this course as one of the foundations of marketing. And, anybody that hasn’t taken the course isn’t serious about marketing

—Paul Cheng, Esq, Solo Practitioner

Dedicated to investing their time and money into growing their law practice

We realize many attorneys were taught “Just be the best lawyer you can be and clients will come to you.” We call this the “Build It and They Will Come” Myth. This may have worked 20 years ago, but not today.

During Practice Made Perfect you will learn specific strategies used by hundreds of top attorneys to attract highly qualified clients, but don’t expect any silver bullets or magic wands.

After working with more than 8,000 attorneys we can confidently say it takes time, energy and money to create a financially successful practice.

“Practice Made Perfect is a very intensive marketing program for attorneys. What I love most about the program are the weekly accountability sessions and the dozens of practical strategies I learned from Stephen. I would recommend attorneys take this program if they are willing to dedicate the time and energy to become a Rainmaker for their firm.”

— Pat Huttenbach, Shareholder with Hirsch & Westheimer, P.C. (Litigation Attorney)


“Practice Made Perfect helped me focus my marketing efforts and helped me work on identifying my ideal target market.  Perhaps the most important thing about the program was developing a way to build effective relationships with potential clients.”

—Thomas Brooke, Esq (Intellectual Property)

What Do I Receive When I Sign Up?

12 weekly Live Practice Development Sessions where nationally-recognized law firm marketing expert Stephen Fairley will personally work with you to provide specific instructions on how to become a rainmaker in your firm and rapidly increase your revenues.

Consider this: when we work with clients and law firms 1-on-1 we charge $12,000 to $15,000 per day for our law firm marketing consulting and coaching. That works out to around $1,500 per hour!

You will have full, unrestricted access to us for 12 full hours over a 3 month period. That’s an $18,000 value! You only pay a fraction of the cost. (How much does this program cost?)

You'll Receive Practice-specific, High-Quality Mentoring packed with Advanced Marketing Strategies that will Increase Your Revenues

Plus you will receive…

24/7 Access to our Private Online eLearning Center. This new cutting-edge learning center will become invaluable to your business development efforts. Inside you will find state-of-the-art tools, resources, and assessments to further support you in designing and creating the business you love. ($995 Value)

Comprehensive Rainmaker Workbook. This workbook will give you specific information about every session and contains all weekly fieldwork assignments. The workbook is designed to help you stay focused and results-oriented every step of the way. ($249 value)

Digital Audio Recordings of all 12 sessions. Can't make a session? Don’t worry, we record every call and make it available to members in our Private Online eLearning Center. This allows you to review every session over and over again to enhance your learning and deepen your understanding. ($197 Value)

A Brand New Personalized iPod Shuffle MP3 Player FULLY LOADED with our best learning programs. Just think, now you can learn how to be a Rainmaker while on the road, in your car, on a plane, at the gym and even at your local Starbucks. How cool is that? ($497 value)

Content-filled Webinars will be presented during the course of the group to help visual learners quickly assimilate new information. ($120 value)

A Private 30 minute Coaching Strategy Session with Stephen Fairley Half way through the 12 week program you will meet 1-on-1 with Stephen to help you formulate a specific Marketing Action Plan.($175 value)

Becoming A Rainmaker: Business Building Strategies For Lawyers 3 CD audio program ($197 value)

Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services & 2 CD set ($147 value)

Lead With Purpose, Live With Passion Digital copy of 10 CD set ($197 value)

Practice Made Perfect Joint Venture Lab. Many of our attendees express and interest in keeping in touch with other members so we have developed an online program to help you reach out, discuss best practices, find out what others are trying, and to build a referral network. ($500)

How much does this business development program for attorneys cost?

The Regular price of the Practice Made Perfect is $2,295, but when you register at least 7 days before the start of the program you qualify for the Early Bird Discount of only $1997—less than 10% of Total Value!

There are 2 important questions to consider:

How much are you saving over our regular fees? If you added up everything separately, it would cost you over $20,000. When you register for Practice Made Perfect it’s like receiving a 90% discount.

“But is this just one long sales pitch?” Absolutely NOT! We don’t hold anything back. We will reveal the exact steps and strategies our clients have used to create 7-figure practices.

What's your Return on Investment (ROI)? As you will discover, ROI is a big component of the Practice Made Perfect program. We strongly believe if you can't measure the results of your marketing you probably shouldn’t be doing it.

Let me ask you a question: “How much is your average client worth to you? Not the highest or lowest, but the average client that currently comes to you?”

If you're like some of…

  • The Estate Planning Attorneys we work with, your average client may be worth $3,000 to $5,000 to you

  • The Family / Divorce Attorneys we work with, your average client may be worth $5,000 to $10,000

  • Our Real Estate Lawyer clients, your average client may be worth $10,000 to $20,000 to you each year

  • The many Litigation Attorneys we work with, your average client may be worth $30,000 to $50,000+ per case.

Think about your client base. How much is your average client worth? $5,000? $10,000? $30,000? More?

If it's $5,000 and we teach you how to land only 1 new client in the next 90 days then you will have a 2.5 X ROI (you paid $1997 and gained a $5000 client back). That’s ok, but that’s certainly not our goal.

If your average client is worth $10,000 and you land 2 new clients than you will receive a 5 X ROI. That’s not too bad, but that’s not our goal either.

Our goal is to help you apply specific Rainmaker strategies to land
5-10 new clients in the first 90 days!

And to use those same strategies to continue landing
another 5-10 clients every 90 days for the next year!

That’s a potential 20-40 new clients in the next 12 months.

Think about it! Multiply your average client worth times the potential number of new clients you could generate in the next 12 months. You will quickly see this program will easily pay for itself over and over again in a matter of weeks.

Depending on your practice area and the amount of time, energy and money you put into your law firm marketing, your results may be better or worse.

As the saying goes, you can either give someone a fish or teach them to fish. This course will teach you how to “fish” for new clients whenever you want.

What law firm marketing topics does the program cover?

Practice Made Perfect
90 Day Advanced Marketing Program for Lawyers

Session Session Outline Class Reading Marketing CDs Field
Module One: Targeting Your Market and Marketing as a Specialist
Session 1: Overview and Orientation, Creating a 90 Day Marketing Action Plan, Complete the Rainmaker Inventory, Private Members Website

Session 2: Identifying Your Ideal Target Market, Building a database of prospects and referral sources, Key concepts about niche marketing
Session 3: Demonstrating Your Legal Services, Solutions, Benefits & Value, Creating a Unique Competitive Advantage
Session 4: Communicating Your Benefits, SWOT Analysis, Audio Logos, Distinguishing your firm from larger competitors, Media
Module Two: Applying Marketing Strategies & Systems to Your Practice
Session 5: Where to Find New Clients Now, Building a Referral Network, The Credibility Model: Using Frequency, Consistency, Tangibility, and Visibility
Session 6: Referral Networks, Using Speaking and Presentations, Increasing your law firm’s profits, Specialization vs Generalization
Session 7: Leveraging Technology, Using websites, emails, internet marketing, Specific recommendations for marketing your practice online
Session 8: Internet Marketing using Blogs, Online Articles, Press Releases, Personal Goals and Achievements to Date
Session 9: Networking, Positioning yourself as a Specialist, Demonstrating ROI and Value-adds, Moving from Suspects to Prospects to Clients
Session 10: Gaining Repeat Business from Former Clients, Identifying your Top 10 Clients, Educating prospects & referral sources
Module Three: Creating a Powerful Plan for the Future of Your Firm
Session 11: How to Finalize Your 90 Day Marketing Plan, Specific steps to grow your practice, Making Marketing a Habit
Session 12: Principles of Marketing Review, Action Steps, Achievements and Goals, Future Growth Opportunities, Practice Made Perfect Marketing Checklist

Our Guarantee

Please note: THESE RESULTS ARE NOT GUARANTEED. They are based on goals set by the program. Every single person is responsible for their own business development actions and the results they achieve. Testimonials are not representative of typical client results.

The Rainmaker Institute cannot guarantee you will receive any specific results, any additional revenues or clients from participating in this program. No ethical Business and Marketing Coach will promise you specific results because of the large number of uncontrolled variables.

Are you ready to stop wasting your time…stop spinning your wheels…and stop losing clients to bigger firms?

Than say “Yes” to Practice Made Perfect and come discover a better, faster, and easier way to generate more referrals, find more and better clients and fill your law practice!

Yes! I'd like to be one of the 25 Attorneys who Stephen personally mentors on how to design and develop a fully automated, highly successful law practice.

I want to learn strategies, tactics, marketing systems and tools to find more clients and generate more referrals.

Call 888-588-5891 to learn about upcoming programs.

Purchase Online 24 hours a day
with Credit Card by Secure Server

 Tax Deductible: In the USA, all expenses of continuing education undertaken to maintain and improve business and professional skills are tax deductible. See your accountant for specifics.

Refund Policy: Refunds may be requested up to 15 days prior to the program start date. After that time no refunds will be issued. With all refunds a $300 non-refundable registration and set-up fee will be charged. All books, CDs, iPod, and materials must be returned prior to receiving your refund.

About Your Program Leader

Law Firm Marketing Expert Best-Selling Author •Professional Speaker •Master Business Coach 1-888-588-5891

Stephen Fairley is the international best-selling author of 12 books and 7 audio programs including: Practice Made Perfect for Lawyers (2005), Becoming A Rainmaker: Business Building Strategies for Lawyers (2005), 6 Keys for Successful Leaders, and Getting Started in Personal and Executive Coaching (Wiley, 2003) – the #1 best-selling book in the field of professional coaching in the USA, Canada, the UK, and Australia.

Stephen regularly speaks at state and local bar associations on topics related to marketing strategies for solo practitioners and small law firms. He has coached and trained over 8,000 attorneys. His Rainmaker seminars have been sponsored by more than 14 state and local bar associations including:

  • Arizona State Bar
  • Colorado State Bar
  • Florida State Bar
  • Los Angeles County Bar Association
  • Illinois State Bar
  • Indiana State Bar
  • Massachusetts State Bar
  • Nebraska State Bar
  • New Jersey State Bar
  • New York State Bar
  • Pennsylvania State Bar
  • San Diego Bar Association
  • Texas Young Lawyers Association
  • Washington DC Bar Association

In 2004, Stephen was named "America's Top Marketing Coach" by CoachVille, the world’s largest professional coaching association and given their top industry award.

He has appeared in the American Bar Association’s Journal, Entrepreneur, Inc, Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain’s Chicago Business, and on the front covers of AdvantEdge and Choice magazines.

Stephen is the CEO of The Rainmaker Institute and specializes in helping partners at small law firms increase their performance, productivity, and profitability.


© 2004-07 All Rights Reserved