Attention: Attorneys who are spending too much time trying to find new clients...
Are you tired of struggling to grow your law practice? q Do you feel the pressure
to rapidly increase your revenues?
q Looking for a proven
marketing system to help you find 20-30 new clients in the next 3 to 6 months? q Are you building a
financially successful business generating 6 to 7-figures every year?
Over 8,000 of your competitors
have discovered our Rainmaker Marketing System for law firms and are
busy building financially successful practices.
Perfect is an intensive 90 day business development program for attorneys at small and solo law firms who want to generate more referrals and revenues.
Sign up to receive your FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" ebook.
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Practice Made Perfect is ideal for every attorney at a small
law firm who wants to become a Rainmaker. Stephen lays the groundwork to teach us
how to generate more referrals and build our
practice using the latest, cutting-edge strategies
in online marketing for law firms.
After I attended their Rainmaker Retreat I wondered
if I should also take the Practice Made Perfect
program, but I found it very beneficial in
keeping me on the right track. This program is
a great value because it will help you focus on specific steps to find more clients.
Its definitely worth every single penny. If you're struggling to grow your practice I would
highly recommend the Practice Made Perfect program."
We have helped attorneys in almost every practice area including:
Family & Divorce Law
Personal Injury Law
Worker's Comp Lawyers
Employment & Labor Law
General Business Law
Insurance Bad Faith Law
Insurance Defense Attorneys
Mergers & Acquisitions
Real Estate Law
Trusts and Estate Planning
And Many Others
THIS ADVANCED BUSINESS DEVELOPMENT PROGRAM IS FOR
ATTORNEYS WHO ARE:
Actively seeking ways to rapidly increase their
If you are
convinced you can simply sit in your office and
wait for clients to line up at the door, this
program is NOT for you. Successful Rainmakers
recognize that in todays hypercompetitive legal
environment they need to actively and
continuously seek out new business. This program
will show you how!
I have been marketing my firm for over a decade and
I think I've been doing a pretty good job at it.
We're a successful and expanding practice. However,
I have long since bumped up against the fact that I
know more about marketing than most of the
'marketing consultants' out there who tried to sell
me their services. As a matter of fact, I think I've
forgotten more about marketing than a lot of the
consultants out there who wanted to work with my
I have an entirely different opinion of Stephen
Fairley. From our very first private consultation,
he demonstrated to me that he's an 'Eighth Degree
Black Belt' in marketing for attorneys. He
knows the game and has opened up for me a horizon of increased and improved marketing for
which I've been looking for at least the last five
years. He thinks big. He knows the game and
how to win at it.I strongly recommend him
as a marketing consultant for law firms.
R. Brennan, Esq, Partner (CA)
Tired of wasting time and money on advertising and are
interested in a better ROI
you are convinced the best way to get more clients are
the yellow pages or if you're content to wait for
referrals to walk in your door, Practice Made Perfect is
not a good choice for you.
program will show you how to implement active marketing
strategies in your business development plan.
absolutely incredible. My personal opinion is
that in a few years, everybody is going to be
taking this course as one of the foundations of
marketing. And, anybody that hasnt taken the
course isnt serious about marketing.
Paul Cheng, Esq, Solo Practitioner
to investing their time and money into growing their law
realize many attorneys were taught Just be the best
lawyer you can be and clients will come to you. We call
this the Build It and They Will Come Myth. This may
have worked 20 years ago, but not today.
During Practice Made Perfect you will learn specific
strategies used by hundreds of top attorneys to attract
highly qualified clients, but dont expect any silver
bullets or magic wands.
working with more than 8,000 attorneys we can
confidently say it takes time, energy and money to
create a financially successful practice.
Practice Made Perfect is a very intensive marketing
program for attorneys. What I love most about the program are the weekly
accountability sessions and the dozens of
practical strategies I learned from Stephen. I would recommend attorneys take this
program if they are willing to dedicate the time and
energy to become a Rainmaker for their firm.
Pat Huttenbach, Shareholder with Hirsch &
Westheimer, P.C. (Litigation Attorney)
Practice Made Perfect helped me focus my
marketing efforts and helped me work on identifying my ideal target market. Perhaps the
most important thing about the program was
developing a way to build effective relationships
with potential clients.
Thomas Brooke, Esq (Intellectual Property)
What Do I
Receive When I Sign Up?
weekly Live Practice Development Sessions where
nationally-recognized law firm marketing expert Stephen
Fairley will personally work with
you to provide specific instructions on how to become a
rainmaker in your firm and rapidly increase your
Consider this: when we work with clients and law firms
1-on-1 we charge $12,000 to $15,000 per day for our law
firm marketing consulting and coaching. That works out
to around $1,500 per hour!
will have full, unrestricted access to us for 12 full
hours over a 3 month period. Thats an $18,000 value!
You only pay a fraction of the cost. (How
much does this program cost?)
Receive Practice-specific, High-Quality Mentoring packed
with Advanced Marketing Strategies that will Increase Your
Access to our Private Online eLearning Center. This
new cutting-edge learning center will become invaluable
to your business development efforts. Inside you will
find state-of-the-art tools, resources, and assessments
to further support you in designing and creating the
business you love. ($995 Value)
Rainmaker Workbook. This workbook will give you
specific information about every session and contains
all weekly fieldwork assignments. The workbook is
designed to help you stay focused and results-oriented
every step of the way. ($249 value)
Audio Recordings of all 12 sessions. Can't make a
session? Dont worry, we record every call and make it
available to members in our Private Online eLearning
Center. This allows you to review every session over and
over again to enhance your learning and deepen your
understanding. ($197 Value)
Brand New Personalized iPod Shuffle MP3 Player FULLY
LOADED with our best learning programs. Just think,
now you can learn how to be a Rainmaker while on the
road, in your car, on a plane, at the gym and even at
your local Starbucks. How cool is that? ($497 value)
Webinars will be presented during the course of the
group to help visual learners quickly assimilate new
information. ($120 value)
Private 30 minute Coaching Strategy Session with Stephen Fairley Half way through
the 12 week program you will meet 1-on-1 with Stephen to help you formulate a specific
Marketing Action Plan.($175 value)
A Rainmaker: Business Building Strategies For Lawyers 3
CD audio program ($197 value)
Made Perfect for Lawyers: 10 Principles for Marketing
Your Legal Services & 2 CD set ($147 value)
With Purpose, Live With Passion Digital copy of 10 CD
set ($197 value)
Made Perfect Joint Venture Lab. Many of our
attendees express and interest in keeping in touch with
other members so we have developed an online program to
help you reach out, discuss best practices, find out
what others are trying, and to build a referral network.
does this business development program for attorneys cost?
Regular price of the Practice Made Perfect is $2,295, but
when you register at least 7 days before the start of the
program you qualify for the Early Bird Discount of only
$1997less than 10% of Total Value!
are 2 important questions to consider:
How much are you saving over our
regular fees? If you added up everything
separately, it would cost you over $20,000. When you
register for Practice Made Perfect its like receiving a 90%
this just one long sales pitch? Absolutely NOT! We dont
hold anything back. We will reveal the exact steps and
strategies our clients have used to create 7-figure
What's your Return on Investment (ROI)? As you will discover, ROI is a big component of
the Practice Made Perfect program. We strongly believe if
you can't measure the results of your marketing you probably
shouldnt be doing it.
ask you a question: How much is
your average client worth to you? Not the highest or
lowest, but the average client that currently comes to you?
like some of
Estate Planning Attorneys we work with, your
average client may be worth $3,000 to $5,000 to you
Family / Divorce Attorneys we work with, your
average client may be worth $5,000 to $10,000
Real Estate Lawyer clients, your average client
may be worth $10,000 to $20,000 to you each year
many Litigation Attorneys we work with, your
average client may be worth $30,000 to $50,000+ per
about your client base. How much is your average client
worth? $5,000? $10,000? $30,000? More?
$5,000 and we teach you how to land only 1 new client in the
next 90 days then you will have a 2.5 X ROI (you paid $1997
and gained a $5000 client back). Thats ok, but thats
certainly not our goal.
average client is worth $10,000 and you land 2 new clients
than you will receive a 5 X ROI. Thats not too bad, but thats not our goal either.
goal is to help you apply specific Rainmaker strategies to
land 5-10 new clients in the first 90 days!
to use those same strategies to continue landing another 5-10 clients every 90 days for the next year!
Thats a potential 20-40 new clients in the next 12 months.
about it! Multiply your average client worth times the
potential number of new clients you could generate in the
next 12 months. You will quickly see this program will
easily pay for itself over and over again in a matter of
on your practice area and the amount of time, energy and
money you put into your law firm marketing, your results may
be better or worse.
saying goes, you can either give someone a fish or teach
them to fish. This course will teach you how to fish for
new clients whenever you want.
firm marketing topics does the program cover?
Made Perfect 90 Day Advanced Marketing Program for Lawyers
Module One: Targeting Your Market and Marketing as a
Session 1: Overview and Orientation, Creating a 90 Day
Marketing Action Plan, Complete the Rainmaker
Inventory, Private Members Website
Session 2: Identifying Your Ideal Target Market, Building a
database of prospects and referral sources, Key
concepts about niche marketing
Session 3: Demonstrating Your Legal Services, Solutions,
Benefits & Value, Creating a Unique Competitive
Session 4: Communicating Your Benefits, SWOT Analysis, Audio
Logos, Distinguishing your firm from larger
Module Two: Applying Marketing Strategies & Systems
to Your Practice
Session 5: Where to Find New Clients Now, Building a Referral
Network, The Credibility Model: Using Frequency,
Consistency, Tangibility, and Visibility
Session 6: Referral Networks, Using Speaking and Presentations,
Increasing your law firms profits, Specialization
Session 7: Leveraging Technology, Using websites, emails,
internet marketing, Specific recommendations for
marketing your practice online
Session 8: Internet Marketing using Blogs, Online Articles,
Press Releases, Personal Goals and Achievements to
Session 9: Networking, Positioning yourself as a Specialist,
Demonstrating ROI and Value-adds, Moving from
Suspects to Prospects to Clients
Session 10: Gaining Repeat Business from Former Clients,
Identifying your Top 10 Clients, Educating prospects
& referral sources
Module Three: Creating a Powerful Plan for the
Future of Your Firm
Session 11: How to Finalize Your 90 Day Marketing Plan, Specific
steps to grow your practice, Making Marketing a
Session 12: Principles of Marketing Review, Action Steps,
Achievements and Goals, Future Growth Opportunities,
Practice Made Perfect Marketing Checklist
note: THESE RESULTS ARE NOT GUARANTEED. They are based on
goals set by the program. Every single person is responsible
for their own business development actions and the results
they achieve. Testimonials are not representative of typical
Rainmaker Institute cannot guarantee you will receive any
specific results, any additional revenues or clients from
participating in this program. No ethical Business and
Marketing Coach will promise you specific results because of
the large number of uncontrolled variables.
ready to stop wasting your time stop spinning your
wheels and stop losing clients to bigger firms?
Yes to Practice Made Perfect and come discover a better,
faster, and easier way to generate more referrals, find more
and better clients and fill your law practice!
Yes! I'd like to be one of the 25 Attorneys who Stephen
personally mentors on how to design and
develop a fully automated, highly successful law
I want to learn strategies, tactics, marketing
systems and tools to find more clients and generate
Call 888-588-5891 to learn about upcoming
INSTANT ACCESS Purchase Online 24 hours a day with Credit Card by Secure Server
Deductible: In the USA, all expenses of continuing education undertaken to maintain and
improve business and professional skills are tax
deductible. See your accountant for specifics.
Refund Policy: Refunds may be requested up to 15
days prior to the program start date. After that
time no refunds will be issued. With all refunds a
$300 non-refundable registration and set-up fee will
be charged. All books, CDs, iPod, and materials must
be returned prior to receiving your refund.
Stephen Fairley is the international best-selling author of 12 books and 7 audio programs including: Practice Made Perfect for Lawyers(2005), Becoming A Rainmaker: Business Building Strategies for Lawyers (2005), 6 Keys for Successful Leaders, and Getting Started in Personal and Executive Coaching (Wiley,
2003) the #1 best-selling book in the field of
professional coaching in the USA, Canada, the UK,
Stephen regularly speaks at state and local bar
associations on topics related to marketing
strategies for solo practitioners and small law
firms. He has coached and trained over 8,000
attorneys. His Rainmaker seminars have been
sponsored by more than 14 state and local bar
Arizona State Bar
Colorado State Bar
Florida State Bar
Los Angeles County Bar Association
Illinois State Bar
Indiana State Bar
Massachusetts State Bar
Nebraska State Bar
New Jersey State Bar
New York State Bar
Pennsylvania State Bar
San Diego Bar Association
Texas Young Lawyers Association
Washington DC Bar Association
2004, Stephen was named "America's Top Marketing
Coach" by CoachVille, the worlds largest
professional coaching association and given their
top industry award.
He has appeared in the American Bar Associations
Journal, Entrepreneur, Inc, Fortune Small Business,
Harvard Management Update, Business Advisor, the
Chicago Tribune, Crains Chicago Business, and
on the front covers of AdvantEdge and Choice magazines.
Stephen is the CEO of The Rainmaker Institute and
specializes in helping partners at small law firms
increase their performance, productivity, and